Website Submission & Optimization Is Critical
Continuing research proves website submission & optimization is critical. Time and time again research proves, the greatest percentage of web site visitors arrive at your site through web search results. Unfortunately if your site doesn't appear high enough in search listings (e.g. after the third page of the search result), little of that traffic will arrive at your site. Even worse, the traffic will most likely go to your competitors.
Search result traffic is an extremely important source of visitors since it is highly targeted traffic. Visitors coming to your site as a result of a search means they focused their keywords or keyword phrases which related to your products and services.
However, since there are so many pages on the web, and literally thousands submitted every day, your site is competing with an ever increasing number of sites.
That's where content optimization and proper site submission comes in. SEO is the process of optimization, or preparing your website or web page content so the many portals & directories may better understand its content and purpose. If a portal can't clearly understand the theme or content of your site, your site will not rank well or be listed within the optimal top 3 pages of site listings.
It has been repeatedly proven that if your site is not listed within the first 3 pages of your keyword listings your percentage of traffic will drop very significantly. So, by optimizing your web pages with such tools as the Keyword Density Analyzer Tool and submitting to top engines and directories will ultimately reduce required advertising cost.
Once you have your web site designed, your content written and optimized you will need to submit your site to the engines and directories. Many people will tell you to just worry about the Big 3 Engines (Google, Yahoo, & MSN). Even though these 3 will definitely provide the largest portion of your targeted traffic, there are many directories that will provide additional traffic. Plus, as an added benefit they will produce quality links pointing back to your site using your keywords as anchor text.
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